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Creative Economy 2030 (Asian Development Bank Institute, 2022)

Creative Economy 2030: Imagining and Delivering a Robust, Creative, Inclusive, and Sustainable Recovery

Before the COVID-19 crisis, the creative economy—broadly encompassing knowledge-based economic activities underpinning the creative and cultural sectors and bridging art, culture, technology, and business—was on pace to account for 10% of global gross domestic product by 2030. However, the pandemic has hit hard the micro, small, and medium-sized enterprises (MSMEs) and the informal workers that drive the creative economy. The revival of the creative economy is critical for realizing an inclusive recovery that boosts MSMEs and employment for women, youth, and other vulnerable groups in Asia and the Pacific’s rural and urban areas.

Creative Economy 2030 features peer-reviewed, independent insights that provide the Group of 20 (G20) and global partners a timely roadmap for revitalizing the creative economy facilitated by the digital marketplace. It incorporates cross-disciplinary institutional and community perspectives and original case studies, focusing on Indonesia as a global creative economy powerhouse, G20 president in 2022, and Association of Southeast Asian Nations (ASEAN) chair in 2023.

Creative Economy 2030 is an invaluable resource for policymakers, researchers, and others seeking to learn more about the role of the creative economy in delivering a robust and inclusive post-pandemic recovery in developing Asia and the Pacific. It explores how the post-COVID-19 revival of the creative economy could advance the realization of the United Nations' 2030 Sustainable Development Goals, offering guidance for possible global action during Indonesia’s G20 presidency and beyond.


About Asian Development Bank Institute (ADBI)

The Asian Development Bank Institute (ADBI) is the Tokyo-based think tank of the Asian Development Bank. ADBI provides demand-driven policy research, capacity building and training, and outreach to help developing Asian and Pacific countries practically address sustainability challenges, accelerate socioeconomic change, and realize more robust, inclusive, and sustainable growth.



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