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Pawimol Samsen

We apply this interactive approach to the Thai culture industry as well because we believe that the best way to preserve something is not to keep it the way it is but to improve it and find a way to accommodate it and make it live in the present day.

ကျွန်တော်က စာပိုဒ်တစ်ခုပါ။ ကျွန်ုပ်သည် ဒေတာအစုံမှတဆင့် သင်၏စုဆောင်းမှုသို့ ချိတ်ဆက်ထားပါသည်။ ကျွန်ုပ်ကို အပ်ဒိတ်လုပ်ရန် ဒေတာမန်နေဂျာသို့ သွားပါ။ ဒေတာမန်နေဂျာသည် သင့်ဆိုက်စာမျက်နှာများတွင် အသုံးပြုရန် ဒေတာကို သိမ်းဆည်းသည့်နေရာ သို့မဟုတ် ဖောင်တစ်ခုတင်သွင်းသည့်အခါ ဆိုက်လာရောက်သူများထံမှ ဒေတာစုဆောင်းသည့်နေရာဖြစ်သည်။


ဒေတာမန်နေဂျာရှိ ဤစုစည်းမှုကို အကွက်များနှင့် အကြောင်းအရာအချို့ဖြင့် သတ်မှတ်ပြီးဖြစ်သည်။ ၎င်းကို သင့်ကိုယ်ပိုင်အကြောင်းအရာဖြင့် စိတ်ကြိုက်ပြင်ဆင်ရန်၊ သင်သည် CSV ဖိုင်ကို တင်သွင်းနိုင်သည် သို့မဟုတ် နေရာယူထားသည့် စာသားကို ရိုးရှင်းစွာ တည်းဖြတ်နိုင်သည်။ သင့်ထုတ်ဝေထားသော ဆိုက်တွင် အကြောင်းအရာကို ပြသနိုင်ရန် အခြားစာမျက်နှာဒြပ်စင်များနှင့် ချိတ်ဆက်နိုင်သည့် နယ်ပယ်များကို သင်ထပ်ထည့်နိုင်သည်။ သင်၏အကြောင်းအရာကို တိုက်ရိုက်ထုတ်လွှင့်ရန် စုစည်းမှုကို ထပ်တူပြုရန် မမေ့ပါနှင့်။ ဒေတာကို သိမ်းဆည်းရန် သို့မဟုတ် စုဆောင်းရန် လိုအပ်သလောက် စုဆောင်းမှုအသစ်များစွာကို သင်ထည့်နိုင်သည်။

When creativity meets technology

by Pawimol Samsen


My name is Pawimol Samsen, or Tete.I’m the founder of 27JUNE studio, a creative technology and experience design studio based in Bangkok, Thailand. You might be curious why we chose the name 27JUNE. Actually, it’s because the two founders who are Chayanon and I, were born on the same day. Chayanon is a tech person, and I am a creative person, so basically, our work is a combination of creativity and technology. We think that technology is a good tool for us to expand our ability to create our works.Sometimes we would like to create something that seems very magical, and technology gets rid of any limitations and can help us achieve what we want.

We also mainly use interactive technology in most of our projects as we believe that it will attract people to interact with our works. To make it happen, we work with a real-time graphic software like Touchdesigner, Resolume, and Unreal engine.

A good example is our very first projection mapping performance that tells a poem about time and presence. We encourage people to be performers.

When they enter the designated space and move their body, the motion graphics of themselves are generated in real-time and projected on the wall. In this way, people have more engagement with the story of the poem.

We apply this interactive approach to the Thai culture industry as well because we believe that the best way to preserve something is not to keep it the way it is but to improve it and find a way to accommodate it and make it live in the present day.

We’ve done the project with Thai Song Dam, which is a small tribe in Thailand. Normally, during their traditional celebrations, they dance around a bamboo sculpture that they've made together.

What we've done is integrate a sound-reactive technology with their traditional bamboo sculpture so that the lights in the bamboo interact with the music while they are dancing.The result is that it enhances both the performers' and audiences' experiences.

We use the sound-reactive technology with other projects as well, but in this case, as you can see on the screen, we use a projector to project the interactive graphics on the handpan and Ranard, which is a Thai musical instrument.

It did a great job as usual. Unexpectedly, the musician told us that when he saw the visuals, he could feel the movements, and the way he played the music changed according to the visuals.

So, it's more like a feedback loop between the visuals, music and performer. I do agree with crazy monkey (Le Thanh Tung) that technology can definitely change arts and culture.  It is a powerful tool to create new possibilities, new experience.

It doesn't to be on 2D canvas anymore. It can be on any creative space, like any surface or form like fabric, music instrument, mirror, or even people. And I think the ability of technology can create unprecedented experience and new culture with respect to the traditional one.



Pawimol Samsen

  • Co-founder and Experience Design at 27JUNE STUDIO

  • Co-founder and CEO at SoundAwear

  • Former Interior Designer at Duangrit Bunnag Architect Limited (DBALP)

  • Former Architect at Studiomake

  • Bachelor of Interior Architecture at Chulalongkorn University

  • MArch in Performance and Interaction design at University College London (UCL)



  • 27JUNE studio

27JUNE studio is a Bangkok-based multidisciplinary design studio where technology and design are synchronised to create an immersive experience. We do projection mapping, creative coding, AR, VR, interactive art, performance art and so on. We might seem like we are all about tech but don't get us wrong, we are not a tech company. We believe that technology is just a medium for us to communicate with people. We like to express ourselves through immersive experiences and create a space for people to speak, to play, to share, and to express themselves. In other words, people are at the centre of our work.

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